Big Brothers Big Sisters of Tampa Bay, along with HPC Associates and 22Squared, earned awards this year for PSAs and ads created to bring awareness to the nonprofit agency.
Big Brothers Big Sisters of Tampa Bay collaborated with HPC Associates and 22Squared to create public service announcements and ads that would bring awareness, funds and volunteers to the organization. Thanks to their collaborative efforts, the agency won awards for these fun and unique videos.
Big Brothers Big Sisters of Tampa Bay and HPC Associates were named the winners of the Award of Distinction at the 22nd Annual Videographer Awards for producing a public service announcement (PSA) regarding the new Big Brothers Big Sisters’ statewide vanity license plate. The Award of Distinction is awarded for projects that exceed industry standard with approximately 16 percent of entries receiving the award.
Big Brothers Big Sisters of Tampa Bay’s Director of Marketing and Communications, Claire Selius said, “The PSA takes a tongue-in-cheek approach to being a mentor for Big Brothers Big Sisters of Tampa Bay (BBBS) and was created in collaboration with HCP Associates to bring awareness to our statewide specialty license plate program.” For each license plate that is sold, Big Brothers Big Sisters receives $25 to help kids across Florida.
You can view the PSA here.
Earlier this year, the Big Brothers Big Sisters of Tampa Bay and the ad agency 22Squared won the Positive Change Bronze Effie for their work on the Florida Man Project. The ads aimed at recruiting much needed male mentors for Big Brothers Big Sisters of Tampa Bay by using click-bait style headlines featuring the wacky “Florida Man” that has become synonymous with weird news from the state.
The ads took the Florida Man concept and made it into a positive, featuring videos of Florida men who are making an impact in the community by being a mentor. The videos encourage other Florida men to make Florida proud by becoming a Big Brother. The ads successfully increased the number of applications for male volunteers.
You can learn more about this advertising method with a short video here.
View all the ads from the Florida Man project here.
Officers in the Bigs in Blue program have been excited to share their stories. They have begun to see the positive impact they are having on kids in the community. Tampa police Detective and Big Brother, Shane Gadoury, said, “When you’re a police officer, a lot of times, you deal with 1 percent of people who are negative. You can get cynical. Ninety-nine percent of our interactions are with that 1 percent. That’s why I want to continue to do this. Being in the neighborhood with the kids, you get to see how good people are.”









thanked everyone for their amazing support of Big Brothers Big Sisters of Tampa Bay! Each team got the opportunity to meet Mallex and have their picture taken with the Rays star. Everyone was so excited to be able to personally speak with Mallex as he took his time shaking the hands of each person in attendance and even bowled a few frames. The Tampa Bay Rays street team was there to give away prizes such as 20th Anniversary baseballs, t-shirts, cups, and stickers. There was even a special appearance by Raymond, the Tampa Bay Rays mascot!







Littles from our school partners — Northeast High, Clearwater High, and Leto High — met with their Bigs at USAmeriBank, St. Pete-Clearwater Airport, and Nielsen for their final visits of the school year to celebrate their growth and success in our School-to-Work program. At each graduation ceremony, keynote speakers such as the Mayor of Oldsmar, Doug Bevis, and Pinellas County Administrator, Mark S. Woodard, were invited to talk to the Littles about their futures, inspiring the students with words of wisdom and well-wishes. At each graduation, two graduating seniors were awarded scholarships based on essays they had written about their futures and how the School-to-Work program has positively impacted their lives.

During the event, Lavonte David was presented with a thank you gift from our Matches for providing tickets to every Buccaneers home game during the 2017-2018 football season. Lavonte also went Live on the Big Brothers Big Sisters of Tampa Bay’s Facebook page calling for others to support our mission of providing children facing adversity with strong, enduring one-to-one relationships that change their lives for the better, forever.



