Alan has been a Big Brother for over 10 years and set out on his excursion to raise money and awareness for the organization

Big Brother Alan Cohen was matched with his Little Brother Sir about 10 years ago when he retired from a career in information technology. He has been a dedicated Big Brother and supporter of Big Brothers Big Sisters of Tampa Bay’s mentoring programs. After going on a safari in Tanzania five years ago, he decided to climb Mount Kilimanjaro, the tallest freestanding mountain and fourth tallest mountain in the world, at 19,341 feet above sea level.

After years of planning and months of strenuous training, he and nine friends flew to Tanzania in July 2018 to embark on the eight-day trek – 6.5 days up and 1.5 days down the mountain – to raise money and awareness for Big Brothers Big Sisters of Tampa Bay.

Due to the lack of oxygen at the high altitude and the danger of the climb, it was necessary for Alan’s group to hire 39 local guides who assisted with carrying food, water, and necessary supplies that were needed for the expedition. Throughout the trip, Alan bonded with the guides who began to refer to him as “Babu” or grandfather. As the group approached the summit, the guides reminded them to go slowly, taking it one step at a time (“Pogo Pogo”) as altitude sickness due to lack of oxygen would begin to set it.

When they reached the summit, Alan snapped a photo with a Big Brothers Big Sisters of Tampa Bay flag to commemorate his journey. Through his hard work and determination to complete this climb, Alan raised $2,200 to benefit our mentoring programs.

New brand look emphasizes the potential inherent in all children

Big Brothers Big Sisters of Tampa Bay, along with more than 270 Big Brothers Big Sisters affiliates across the country, today unveiled a new, modern look and brand repositioning with a goal of recruiting more diverse volunteers.

“The need in Tampa Bay for young people to have a role model is more urgent than ever,” said Stephen Koch, President and CEO of Big Brothers Big Sisters of Tampa Bay. “To attract more volunteers of all generations, we needed a modernization of our brand to make an impact in the community and meet the need of the essential work of matching youth with mentors.”

Months of research, including focus groups with potential Bigs — as well as current Bigs, Littles, donors, staff, and leadership – showed the former brand was not effectively connecting with younger, prospective mentors or conveying the urgent mission of Big Brothers Big Sisters. The organization is now intentionally pivoting from messages of the importance of mentoring, to messages of the urgent need for the adults in the community to step up to defend the potential of every child. The mission will remain the same, as will the core model of building bridges in communities by connecting one adult with one child and supporting that match at every stage. But the organization will focus on a child’s potential, and our role as adults in helping children achieve their best possible futures.

“In our community, we know that youth are facing numerous challenges. Our organization’s new brand is designed to help us ensure we can serve more children in Tampa Bay by recruiting more volunteers,” said Koch.

The brand repositioning and new look are just the beginning. In the coming year, Big Brothers Big Sisters will also transition to a new, modern, nationwide technology system, participate in new training, and use the new positioning to refocus efforts on recruiting local volunteers.

Learn more about the new brand positioning, the logo or messaging, or how to get involved at bbbs.org/bigpotential. Share the new look and follow updates on the Big Brothers Big Sister of Tampa Bay Facebook page, as well as onTwitter, LinkedIn, and Instagram. Join the conversation using the hashtags #DefendingPotential and #BBBSTB.

Big Brothers Big Sisters of Tampa Bay, along with HPC Associates and 22Squared, earned awards this year for PSAs and ads created to bring awareness to the nonprofit agency.

Big Brothers Big Sisters of Tampa Bay collaborated with HPC Associates and 22Squared to create public service announcements and ads that would bring awareness, funds and volunteers to the organization. Thanks to their collaborative efforts, the agency won awards for these fun and unique videos.

Big Brothers Big Sisters of Tampa Bay and HPC Associates were named the winners of the Award of Distinction at the 22^nd Annual Videographer Awards for producing a public service announcement (PSA) regarding the new Big Brothers Big Sisters’ statewide vanity license plate. The Award of Distinction is awarded for projects that exceed industry standard with approximately 16 percent of entries receiving the award.

Big Brothers Big Sisters of Tampa Bay’s Director of Marketing and Communications, Claire Selius said, “The PSA takes a tongue-in-cheek approach to being a mentor for Big Brothers Big Sisters of Tampa Bay (BBBS) and was created in collaboration with HCP Associates to bring awareness to our statewide specialty license plate program.” For each license plate that is sold, Big Brothers Big Sisters receives $25 to help kids across Florida.

You can view the PSA here.

Earlier this year, the Big Brothers Big Sisters of Tampa Bay and the ad agency 22Squared won the Positive Change Bronze Effie for their work on the Florida Man Project. The ads aimed at recruiting much needed male mentors for Big Brothers Big Sisters of Tampa Bay by using click-bait style headlines featuring the wacky “Florida Man” that has become synonymous with weird news from the state.

The ads took the Florida Man concept and made it into a positive, featuring videos of Florida men who are making an impact in the community by being a mentor. The videos encourage other Florida men to make Florida proud by becoming a Big Brother. The ads successfully increased the number of applications for male volunteers.

You can learn more about this advertising method with a short video here.

View all the ads from the Florida Man project here.