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A Brother by Choice, Family by Heart

By Match Stories

When Joe Donaldson first met Et Winzer, he was just six years old and unsure of what to expect from the Big Brothers Big Sisters program. His grandmother had enrolled him in the program, hoping to provide him with a positive influence and trusted adult in his life.

Et had recently moved to Tampa from the Washington, D.C. area when the Big Brothers Big Sisters of Tampa Bay team came to his office in the late 1990s to recruit volunteers.

He agreed to become a Big and initially planned to meet his Little at school during the lunch hour. Et was told his Little might be shy and distant. Instead, Joe walked into the room with a big smile.

That first meeting marked the beginning of a relationship that would shape both of their lives.

What started with school lunches, Oreo cookies, milk, and games of Connect Four soon grew into something much deeper. Et eventually transitioned from school-based visits to a traditional community-based match, picking Joe up almost every weekend. They explored new places, took road trips, attended activities, and simply spent time together.

For Joe, those experiences opened his eyes to possibilities he hadn’t known existed.

Growing up without his mother and father, Joe was raised by his grandmother, Agnes, who gave him a strong foundation of love, honesty, morals, and faith. But Et introduced Joe to another kind of possibility: seeing a man who looked like him living a life Joe hadn’t imagined for himself.

“He showed me what was possible,” Joe recalls.

Et taught Joe how to carry himself, how to communicate, how to take responsibility and, perhaps most importantly, how to believe in himself. One lesson in particular has stayed with Joe throughout his life.

As a child, Joe once tried to explain away trouble he had gotten into by blaming the people around him. Et challenged him to take accountability for the choices he made and the company he kept.

Joe didn’t like hearing it at first. But eventually, he realized Et was right. That lesson became a foundation for the man Joe would become.

Over the years, their relationship grew far beyond the traditional definition of a mentoring match. Joe became part of Et’s family and Et became part of Joe’s Village. Et attended Joe’s school and activities. Joe visited Et’s office during school breaks and even ushered at Et’s wedding.

In 2010, Joe and Et were recognized as Big and Little of the year. But their story didn’t end there. Although their official match eventually concluded, their relationship continued for more than 15 years and counting.

Et is proud of the husband, father, and person Joe has become and Joe considers Et much more than a Big Brother.

“He is like a father to me,” Joe says. “They say you can’t choose your father or mother. That’s okay, because God chose mine.”

For Et, the relationship is a reminder that giving back doesn’t always feel like a grand gesture. Sometimes, it is simply showing up consistently, sharing your experiences, and helping a young person see a world of possibilities.

Joe and Et’s story is proof that a mentoring relationship can evolve, grow, and last a lifetime. Their match may have started with a school visit in Tampa, but it became something neither of them could have predicted: a lifelong bond.

Celebrating the People Behind the Mission

By Uncategorized

Recently our team and a handful of board members came together at the Florida Aquarium for an energizing and meaningful all-staff meeting focused on connection, collaboration, and our shared commitment to the mission of Big Brothers Big Sisters of Tampa Bay.

Surrounded by the aquarium’s incredible exhibits and marine life, staff had the opportunity to step away from their day-to-day responsibilities and spend time together as one team. The gathering was a chance to celebrate the work we’ve accomplished, align around the work ahead, and recognize the people who make our mission possible every day.

A special highlight of the meeting was celebrating Tiona Mosby, who was honored with the Sweet Alice Award for her ongoing dedication to our mission and the matches in her care.

Tiona shared, “I always look forward to our in-person meetings. It’s a great time to reconnect.” She adds, “I remember Robyn reading the nomination before she announced the winner and thought, wow this could be anyone in the room. Everyone at Big Brothers Big Sisters of Tampa Bay is to making a difference and it shows in everything we do. I am extremely humbled to receive this award and am still in shock! Thank you to everyone at the agency for seeing me!”

The Sweet Alice Award is a meaningful recognition of the people who consistently go above and beyond for our mission, and Tiona is incredibly deserving of this honor. Her dedication, compassion and commitment to the young people and volunteers she serves make a lasting difference in the lives of those around her.

Beyond the recognition and team updates, the day was an important reminder that our impact is powered by people from the staff working behind the scenes to the program teams supporting matches and, most importantly, the Bigs who show up for their Littles.

Our mission is big, but we accomplish it together.

Thank you to our entire team for the passion, creativity, and care you bring to Big Brothers Big Sisters of Tampa Bay each day. And congratulations again to Tiona on this well-deserved recognition!

 

Driven to Make a Difference: Thank You, Motor Enclave!

By Fundraising Events, Networking

What a weekend!

Big Brothers Big Sisters of Tampa Bay is incredibly grateful to everyone who came together at the Motor Enclave for Guys Night Out: Cars & Comedy and the 10th Annual Cars En Coffee, two unforgettable events that brought our community together while supporting the power of mentorship.

From incredible cars and high-energy experiences to plenty of laughs, the weekend was all about having a great time for an even greater cause.

Guys Night Out: Cars & Comedy kicked things off on Friday, August 28, with an evening filled with one-of-a-kind vehicles, motorsport experiences, luxury goods, great food and drinks, and plenty of laughs thanks to headliner Adam Carolla. Hosted by Brad Oleshansky and Jeff Gigante, the event gave guests an opportunity to experience the Motor Enclave while making a meaningful difference for local youth and an elevated dining experience from Next Level Brands Hospitality including a sneak peek at the new Matilde concept.

The fun continued the next morning with Cars En Coffee, where car enthusiasts and thousands of community members gathered to admire an incredible collection of vehicles, connect with one another, and learn more about the mission of Big Brothers Big Sisters of Tampa Bay. We were happy to show up BIG with our branding throughout the property and having a handful of Bigs and Littles connect with guests, and our staff promote our transformational programs.

We have a strong and ongoing need for Big Brothers in our community, and both events provided an incredible platform to elevate that need and introduce our mission to thousands of potential volunteer mentors. Every new conversation has the potential to become a life-changing mentoring relationship for a child who is waiting for someone to show up and be there for them.

Every dollar raised helps Big Brothers Big Sisters of Tampa Bay create and support life-changing mentoring relationships across our nine-county service area. With more than 1,000 children currently waiting for a mentor, partnerships like this are more important than ever.

We extend our heartfelt thanks to The Motor Enclave staff, Brad Oleshansky, Jeff Gigante, Adam Carolla, Karie MacFarlan, event sponsors, volunteers, vendors, attendees, and every member of our community who helped make the weekend possible.

Thank you for showing up, having fun and, most importantly, going BIG for kids in Tampa Bay.

A Recipe for Giving Back

By Match Stories

On Saturday, July 18, the spirit of mentorship extended beyond one-to-one relationships and into the community as Big Brothers Big Sisters of Tampa Bay Bigs, Littles, board members, staff, and their family members came together for an afternoon of service at Feeding Tampa Bay.  

Rolling up their sleeves side by side, the group spent several hours helping sort and organize food for families experiencing food insecurity across the region. The volunteer experience provided an opportunity not only to support another outstanding local nonprofit organization, but also to strengthen the relationships that make our mission so impactful.  

At Big Brothers Big Sisters of Tampa Bay, we believe mentoring is about more than spending time together; it’s about creating meaningful experiences that inspire compassion, leadership, and a lifelong commitment to giving back. Serving alongside one another gave our Bigs and Littles the chance to model teamwork, generosity, and community engagement while making a tangible difference for neighbors in need.  

Loni Davidson, Consulting Director at Huron Consulting Group, a Big Sister, and member of our Board of Directors  shares, “I have been a ‘lifer’ as it relates to community service. I find it incredibly important to invest in your community and do what you can do affect change in a meaningful and positive ways.”  

She adds, “Being a Big has changed my life in ways I never expected and brings joy I didn’t know I needed. Za’Riah and I have been matched a little over four years. We connected the moment we met and enjoy exploring new things together whether she’s getting me on roller skates for the first time in 40 years or we are learning to ice skate for the first time together. I love art and the theater, but we’ve learned that’s not Za’Riah’s thing but she never would have known that without stepping out of what we know and trying something new.  

We’re incredibly grateful for generous individuals like Loni who give their time, talents, and treasure so generously!  Champions like Loni and partnerships with Feeding Tampa Bay continue to strengthen our community and remind us that when we come together with a shared purpose, the impact reaches far beyond a single day of service. 

To everyone who joined us, thank you for dedicating your time and energy to helping others. Together, we sorted more than meals; we packed hope for families throughout our community and demonstrated the power of service, connection, and mentorship in action.  

Community Partners Help Equip Littles for a Successful School Year

By Match Stories

As a new school year approaches, children across our community are preparing to head back to the classroom with fresh opportunities to learn, grow, and dream BIG. Thanks to the incredible generosity of The Baldwin Group, Macy’s, Progressive,  and David Weekley Homes, many of the Littles in our programs will start the year with the supplies they need to succeed. 

Together, these dedicated community partners donated backpacks filled with essential school supplies, helping ensure our youth are equipped and confident as they begin the school year.  

Cathryn Yanoski, from the Baldwin Group shares, “Supporting organizations like Big Brothers Big Sisters of Tampa Bay reflects our commitment to strengthening the communities where we live and work. We are grateful for the opportunity to help provide students with the resources they need to start the school year prepared and to remind them that an entire community is cheering them on.”  

At Big Brothers Big Sisters of Tampa Bay, we know that success starts with opportunity. While our professionally supported mentoring relationships empower young people to reach their full potential year-round, having the basic tools needed for school helps set the stage for academic success and builds confidence from the very first day of class. 

“We are incredibly grateful to our friends at The Baldwin Group, Macy’s, Progressive , and David Weekley Homes for investing in our youth,” said Robyn Ostrem, CEO of Big Brothers Big Sisters of Tampa Bay. “Research shows that young people with mentors are more likely to stay engaged in school, graduate, and pursue higher education. Pairing the support of a caring Big Brother or Big Sister with the school supplies children need to start the school year prepared helps build the confidence, stability, and sense of belonging that allow them to thrive in the classroom and beyond.” 

Every stuffed backpack, every donation made, and every act of kindness reminds our Littles that they are supported by people who believe in their future. 

To everyone at The Baldwin Group, Macy’s, Progresive,  and David Weekley Homes, thank you for helping our Littles walk into the new school year prepared, confident, and ready to achieve great things. Your generosity is making a lasting impact, and we are grateful to have partners who share our commitment to empowering the next generation of future leaders!  

From NFL to Big Brother

By Match Stories, Networking

When NFL veteran and Ocala native Geron Christian returned to Trinity Catholic High School, it wasn’t to relive his football days; it was to invest in the next generation. 

On July 11, Geron welcomed approximately 20 local children who are currently waiting to be matched with a Big Brother or Big Sister for a special afternoon of creativity, connection, and encouragement. 

The event centered around a custom sneaker design experience, where each child received a pair of white Converse sneakers, generously donated by Rack Room Shoes, to transform into a one-of-a-kind work of art. More than just decorating shoes, the activity encouraged self-expression, built confidence, and gave the youth an opportunity to spend meaningful time with a hometown role model who understands the power of believing in yourself. 

“Ocala is home,” Geron shared. “Football has given me opportunities beyond anything I could have imagined, but one of the most meaningful things I can do is invest my time in the next generation. I’ve always loved expressing myself through creativity, and I hope these kids leave knowing they’re seen, valued, and capable of accomplishing great things.” 

The day was made even more special with lunch provided by Big Man’s Cafe, Geron’s father’s restaurant, reflecting the Christian family’s shared commitment to giving back to the community that has supported them for generations. 

For Geron, this event is just the beginning. 

Inspired by his sister, who currently volunteers as a Big Sister with Big Brothers Big Sisters of Tampa Bay, Geron plans to officially become a Big Brother himself. His commitment is a powerful reminder that mentorship begins with one simple decision: showing up. 

“Geron is using his platform to show young people that success isn’t just about what you accomplish; it’s about how you give back,” said Kate Griffin, Chief Program Officer at Big Brothers Big Sisters of Tampa Bay. “The greatest gift a person can offer is their time. It only takes four to eight hours each month to help a young person build confidence, navigate challenges, and realize their full potential. We’re excited to welcome Geron to our mission and grateful for the impact he’ll have as a future Big Brother.” 

Across Big Brothers Big Sisters of Tampa Bay’s nine-county service area, hundreds of children are still waiting to be matched with a caring, volunteer Big Brother or Big Sister. Events like this create unforgettable memories, but they also shine a light on a much bigger opportunity. 

You don’t have to be a professional athlete to make a lasting difference in a child’s life. You simply need to be someone willing to show up consistently, listen, encourage, and care. 

Ready to join Geron in becoming a Big? Learn more about mentoring opportunities and start your journey today.  

From the CEO – August Letter

By Uncategorized

Dear Friends,

As we close out August, I am filled with gratitude for the incredible community that continues to stand behind Big Brothers Big Sisters of Tampa Bay and the young people we serve across our nine-county service area.

This month, I want to extend a very special thank you to Board Member, Katie MacFarlan, and co- host Brad Oleshansky, the entire Motor Enclave team, and co-host Jeff Gigante from Next Level Brands Hospitality for including Big Brothers Big Sisters of Tampa Bay in two incredible signature events: Guys Night Out: Cars & Comedy and Cars En Coffee. These events brought thousands of community members together and provided an incredible platform to share our mission, raise awareness of the urgent need for mentors, and introduce new people to the opportunity to become a Big.

As we look ahead to September, we are excited to celebrate National Big Brothers Big Sisters Month. This is an important opportunity to shine a light on the power of mentorship and the incredible relationships that change lives every day. I am deeply grateful for every Big Brother, Big Sister, and Big Couple who continues to support our organization and helps us uplift and transform the lives of our Littles across our nine counties.

We also recently gathered for our Annual Meeting, a special time to celebrate the impact our agency has made over the past year. Together, we recognized our outstanding community and corporate partners, board members and heard an inspiring mentoring match story that beautifully showcased the life-changing power of mentorship. It was a meaningful reminder that behind every statistic is a young person whose life is being shaped by the presence of someone who believes in them.

Thank you for being part of this work and for believing in the potential of every young person in our community. As we head into September, I hope you will join us in celebrating mentorship, and help us share with even more people that it takes little to be big.

With gratitude,

Robyn

Celebrating a BIG Win for Big Brothers Big Sisters of Tampa Bay

By Networking

We are proud to share exciting news from the Big Brothers Big Sisters National Conference: Big Brothers Big Sisters of Tampa Bay has been honored with the 2025 Outstanding Strategic Growth Award. 

This national recognition celebrates organizations that have successfully increased the number of Big and Little matches year over year. The award reflects our commitment to ensuring more young people across our nine-county service area have access to the life-changing power of mentorship. 

At Big Brothers Big Sisters of Tampa Bay, we know that mentorship changes lives. Research shows that young people with mentors are more likely to succeed academically, build stronger relationships, and develop the confidence needed to pursue their dreams. Behind every match is a dedicated team working diligently to create meaningful connections and provide the ongoing support needed for those relationships to thrive. 

“Receiving this award is a testament to the dedication, passion, and hard work of our incredible Program team, led by Kate Griffin,” said Robyn Ostrem, President and CEO of Big Brothers Big Sisters of Tampa Bay. “It is no small feat to increase matches throughout our nine-county service area. I am incredibly proud of their commitment and excited to see what they will accomplish in the months ahead.” 

While we are honored to receive this recognition, we know the work is far from finished. There are still children in our community waiting for a mentor, and we remain committed to expanding our impact so that every young person who needs a Big has access to a program that best meets their needs. 

We are deeply grateful to our staff, volunteers, donors, and community partners who make this work possible. Together, we are creating brighter futures, opening doors to new opportunities, and proving that mentorship creates endless possibilities. 

 

Celebrating Tampa Bay’s Inaugural Fathers of the Year

By Fundraising Events, Networking

Big Brothers Big Sisters of Tampa Bay was honored to be the beneficiary of the inaugural Tampa Bay Father of the Year Awards, held on June 17 at the Bob Buckhorn River Center. Hosted by the National Father’s Day Council, the event celebrated four remarkable men whose leadership, service, and commitment to family have made a lasting impact on our community. 

This year’s honorees included: 

  • Lavonte David, Super Bowl Champion and longtime Tampa Bay Buccaneers standout  
  • John Couris, President & CEO of Tampa General Hospital  
  • Todd Wanek, Chairman & CEO of Ashley Furniture Industries  
  • Oscar Horton, Chairman & CEO of Sun State International Trucks  

Each honoree represents the values that define exceptional fathers and mentors—integrity, leadership, perseverance, and a dedication to serving others. Their influence extends well beyond their professional accomplishments and serves as an inspiration for future generations. 

The event also highlighted the critical role fathers and positive male role models play in the lives of young people. Research shows that children with caring, engaged adults are more likely to succeed in school, build healthy relationships, and develop the confidence needed to achieve their goals. 

Proceeds from the luncheon benefited Big Brothers Big Sisters of Tampa Bay and our mission to create and support one-to-one mentoring relationships that ignite the power and promise of youth. We are grateful to the National Father’s Day Council for bringing this meaningful tradition to Tampa Bay and for investing in the future of local children and families. 

From Campus Volunteer to Lifelong Champion: Melissa Neeley’s Mentoring Story

By Networking

When asked to reflect on a meaningful college experience, many University of Florida alumni recall moments in the classroom, nights spent with friends, or the excitement of tailgates and game days in The Swamp. For Melissa Neeley, however, one of her most cherished college experiences came through service. 

Melissa, who now serves as CEO of the Ryan Nece Foundation, a Tampa Bay nonprofit dedicated to developing servant leaders among high school students, was President of Students for Big Brothers Big Sisters at the University of Florida from 2011 to 2013. She remains deeply grateful for her experience with Big Brothers Big Sisters and is especially proud of her father-in-law, Ken Neeley, who has served as a Big Brother in the Tampa Bay community for more than 10 years. 

The program Students for Big Brothers Big Sisters began in 2010 as a small group of students with a shared passion for mentoring quickly grew into a dedicated organization committed to supporting Big Brothers Big Sisters. Melissa recalls that they were not just a club that met once a month and called it service. Their goal was to show up in a way that made a meaningful difference in the lives of their Littles. 

“Throughout our time on campus, we found creative and often memorable ways to support the mission,” Melissa says. “We organized fundraising events, hosted Give Back Nights at local restaurants, planned a Field Day, volunteered at holiday celebrations, and even created our own version of Bowl for Kids’ Sake. Our goal was always the same: to raise awareness, build community, and create meaningful experiences for our Littles.” 

While Melissa is proud of what the student organization accomplished, the most impactful part of her experience was being matched with two incredible Littles, Brianna and Charmaine. 

“Brianna loved art, and our time together was often spent creating side by side at the Boys & Girls Club,” Melissa shares. “Charmaine brought endless energy and enthusiasm, and we spent our outings playing basketball, four square, and attending University of Florida sporting events. One of my favorite memories was taking her to her first-ever Gators football game and watching her experience the excitement of The Swamp for the first time.” 

These relationships taught Melissa that mentorship doesn’t have to be complicated. Often, it simply means showing up, listening, and following a child’s lead. 

To anyone considering getting involved with Big Brothers Big Sisters, Melissa offers simple but powerful advice: “Start. Show up. The difference you make in a child’s life, and in your own, is worth every moment.” 

Click here to learn more and become a Big Mentor today!

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